Kreatívna stratégia / agentúra Effectix
Stopka design
Crossline brand idea
“Máte na to!…”
Klient v CZ v segmente luxusného nábytku dlhodobo pracuje s cieľovou skupinou “horných 10 tisíc”. Chýba mu však konzistentná a kreatívna komunikácia, ktorá nebude hovoriť len “o produkte”. Zároveň klient vyjadruje túžbu osloviť mladšiu solventnú cieľovú skupinu 25+.
Kreatívny koncept sme odvážne smerovali na túto klientelu, idea sprvoti mierne “drzá”, nakoniec zahŕňa hlboké posolstvo.
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milan2024-02-24 17:59:522024-02-24 19:29:43Sanatorium Tattoo
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milan2024-02-24 17:29:382024-02-24 19:30:34ajvy
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milan2024-02-24 17:21:582024-02-24 19:31:06Doktor Úsmev
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milan2024-02-24 17:06:472024-02-24 17:06:50Sarah Salome
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milan2024-02-24 16:58:082024-02-24 19:31:45Zlatý prístav
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milan2024-02-24 16:36:232024-02-24 19:32:37Rekrea
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milan2024-02-24 14:58:302024-02-24 19:33:19Shoptimist
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milan2024-02-24 14:49:352024-02-24 15:01:39Mint Bakery
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milan2024-02-24 14:40:322024-02-24 19:33:58Ganes